About Wholegrain
Expert Knowledge.
Always Available.
AI is commoditising consulting methodology and process. Wholegrain exists to capture the expertise that AI can't replicate—the bleeding-edge knowledge from researchers and domain masters—and make it available at scale. We are the activation layer between the world's best thinking and the organisations that need it.
Our Mission
Make Expert Thinking Accessible
The world's best advice is locked inside a small number of people. Their time is finite. Their knowledge walks out the door when they retire. Their hourly rates put them out of reach for most organisations. Meanwhile, AI has resolved most theoretical frameworks—the bottleneck is no longer access to information but immediate, contextual application.
We solve this by partnering with universities and leading researchers to capture bleeding-edge expertise. We encode how they think—not just what they know—into reusable Wholegrain Expertise. A single piece of captured expertise can simultaneously power consulting engagements, educational programs, and published content. Finite expertise, infinite application.
“We don't replace experts. We amplify them. A single captured piece of Wholegrain Expertise can serve unlimited clients simultaneously—solving the core limitation that finite expert availability traditionally constrains.”
— The Wholegrain Model
What We Believe
Our Principles
These aren't slogans. They're the operating principles that shape every decision we make.
Variance Over Efficiency
We optimise for breakthrough thinking, not just speed. The most valuable insights come from experts who see what others miss.
Judgment, Not Just Data
AI can process information. Experts can interpret it. We capture the interpretation—the practical wisdom that turns data into decisions.
The Fundamental Reframe
AI commoditises standard process. The new differentiation is access to bleeding-edge knowledge that AI hasn't yet absorbed—first-principles thinking from researchers and domain masters, activated at scale through our AI execution layer.
How We Got Here
Our Story
The Insight
AI is commoditising standard consulting processes. The new basis for differentiation is access to bleeding-edge knowledge that AI hasn't yet absorbed.
The Expertise
We built a system that captures how experts think through structured interviews, encoding their methods into reusable Wholegrain Expertise—the nucleus from which consulting, publishing, and education all radiate.
The Platform
Seven specialised AI agents, coordinated by a persistent Director, deliver expert-level work. The Director acts as your second-in-command—managing projects, coordinating teams, and publishing deliverables.
Today
Wholegrain partners with leading consultants, universities and domain masters to capture bleeding-edge expertise. Industry Teams activate this knowledge across verticals—from finance to healthcare to technology.
Where We Are
Melbourne, Australia
Wholegrain is headquartered in Melbourne, serving clients globally. Our AI agents operate around the clock across every timezone—your project doesn't stop when you log off.
Our Team
Humans + AI
Our team combines domain experts, technologists, and seven specialised AI agents. The Director coordinates it all—a true second-in-command that manages projects while keeping humans in control of strategy.
Want to Work With Us?
Whether you're looking for expert advisory, want to share your expertise, or just want to learn more—we'd love to hear from you.